5 Hot Tips for Salon Marketing
Marketing Your Salon in Your Community
Salons, as other businesses, face challenges in effectively growing their business without over or underspending on their marketing budgets. Here are five (5) hot tips to economically boost your salon’s marketing reach.
HOT TIP #1: Build a Website
Start with the basics. If a potential customer is searching online for a salon in your city and you don’t have a website, you’re invisible. Your website should be visual, appealing and include up-to-date information including prices, images and testimonials of satisfied customers, salon locations and contact information. You can also include special keywords in your website design to have your website rank higher than your competitors in search engine results.
HOT TIP #2: List Your Business on Web Directories
With your website, you should be listing your business on all the top directories, including the most popular Google, Bing, Yelp and more. On these directories, you can link back to your website, so people can go see how awesome you are. Listing your business on multiple directories will make more avenues available to help more people find your salon.
Create Social Media Pages
HOT TIP #3: Create Social Media Business Pages
Social media is not just for catching up and keeping up. It can also be an incredible and valuable business tool. Start with Facebook and master using it for promoting your business before you move on to others like Twitter and Instagram. Social media will help you reach a massive pool of potential customers and keep you connected with them.
HOT TIP #4: Leverage Word-of-Mouth
Not only can you encourage word-of-mouth through special contests and social media, but you can also provide existing customers an incentive to bring their friends by offering a referral discount or a free service You don’t need to be the only one promoting your salon – you can have your customers promote your salon for you.
HOT TIP #5: Use Proximity Marketing
Proximity Marketing Works for Salons
This is a relatively new way for salons to market their business. Using proximity marketing solutions, a salon can market directly to customers and potential customers’ mobile phones when they come within 400 meters of their salon.
Here’s how it works…
You have a tiny wireless piece of hardware that can fit in the palm of your hand called a GO that you either carry with you or stick it to your front window. Using a web-based platform called GO SERVICES, you decide the promotional message and link you want to program with your GO. The GO broadcasts your message and link and can be viewed as a notification by nearby smartphones & devices.
There is even an add-on to GO SERVICES called GO PLUS that you can use to share an ad that includes:
– an image
– details about your practice
– a discount or a special for a new customer
– your phone number
– website or video link
This ad can be saved to people’s mobile phones and shared to other mobile phones or to Facebook. How hot is that!
You would think this marketing technology would be expensive, but you can have it for less than a few dollars a day! And it will be the easiest thing you can do to market your salon!