Boosting Engagement, Improving Communities
The strongest communities are those in which residents interact, collaborate, and communicate. In such environments, residents watch out for each other, participate in community functions and events, and take pride in their collective home.
But what is the best way to conduct that communication, and ensure it’s not missed? Email risks getting caught in SPAM filters, regular mail is expensive, slow, and environmentally unfriendly, and placing phone calls is time-consuming. Residents have an inherent interest in receiving messages pertaining to their communities, but you want to deliver that messaging in the most effective manner.
Engage, Build, and Strengthen with SMS
Your residents are already using text messaging to communicate, so why not leverage the same channel for community outreach? You can rest assured that your message will be not only delivered -- SMS messaging’s 99% open rate is unsurpassed -- but read, usually within three minutes of receipt. The possible applications for SMS messaging in residential communities are nearly endless: rent or association fee payment reminders, emergency alerts, neighborhood watch initiatives, general engagement, block party invitations, issue reporting and resolution...you’re limited only by your imagination.
Healthy Engagement, Healthy Communities
Facilitate engagement with -- and among -- community residents with text messaging. It’s the perfect way to reach people wherever they are, whatever they are doing, and is likely the communications channel that they prefer. You’ll build a tighter and happier community, one in which residents are actively involved and committed to maintaining neighborhood safety...and pride.
Time to Remodel...
Phone trees based on outdated neighborhood directories, email groups, letters delivered to mailboxes...community outreach tends to assume some pretty outdated approaches. Moreover, these methods are out of touch with tech-savvy (and busy) residents, who appreciate receiving their messages on the go. It’s time for a remodel. It’s time for SMS.
SMS for Community Communications!
SMS messaging for residential communities is a clear best choice. At just pennies per message it’s incredibly cost-effective. It’s also easy to use -- no design or technical skills required. Upload your list of contacts, create your message, and send. Within minutes, the members of your community will be receiving your message, reading it, and -- if warranted -- responding.
Are association dues due? Send a friendly text reminder! Has an approaching storm necessitated a last-minute venue change for the neighborhood picnic? There is no better way to quickly share that update than via SMS. You can also use text messaging to accept reports of problems or requests for service, or as a “hotline” for reporting suspicious behavior. Divide your community into sub-groups -- based on location or any other criteria -- for more targeted outreach.
How Proximity Marketing Technology Can Work For You
Here’s how proximity marketing works: You get a tiny wireless piece of hardware that can fit in the palm of your hand called a GO. You can put this GO anywhere in any allowable location or just keep it in your pocket.
Using our web-based platform called GO SERVICES (which is what you pay for), you decide the promotional message and link you want to program your GO with. The GO from broadcasts your message and link and can be viewed as a notification by nearby smartphones and devices with Bluetooth and Location enabled.
There is even an add-on to GO SERVICES called GO PLUS that you can use to share an ad that includes an image, some details about your potential offer, your phone number, and website or video link. This ad can even be saved and shared to other people’s mobile phones and directly to your Facebook account.
You would think this marketing technology would be expensive, but you can have it for only a few dollars a day. So, just because you have a small marketing budget doesn’t mean that you must settle for small marketing thinking.
With this simple and cost-effective advertising and promotion solution, you will be impressed by how many new exposures you will have every time you leave your home. The more exposures you have, the more new contacts you will be able to collect in a very short period of time – on a very limited marketing budget. And most importantly, proximity marketing works! Now that makes perfect business sense.