Engaging Busy Citizens
Your constituents are busy people. They’re likely to miss email (if that email even makes it past aggressive spam filters), pay little attention to traditional mail, and be irritated by disruptive phone calls. But -- as members of your community -- they do have a vested interest in your message. So how can you reach them? How can you be assured that your communication will not only reach your residents but be noticed and appreciated by them?
Build Your Community with SMS
SMS text messaging is the most foolproof communications channel out there. And, like you, your constituents are using it to communicate with each other. Text messaging boasts an unrivaled 99% open rate, with fully 90% of those messages read within three minutes of receipt. Build a more successful -- and sophisticated -- community by embracing the technology favored by your residents.
But text messaging isn’t only for external communication. Use it to reach out to staff too -- they’ll likely receive the message far sooner than they would with email, so it’s perfect for communicating last-minute schedule or venue changes, or for use during emergencies.
Engaged Citizens, Healthy Municipality
In addition to dramatically increasing the reach and effectiveness of your communication, use SMS text messaging to provide better service and increase resident satisfaction, reduce call volume, curb appointment no-shows, conduct polling, and much more. Build a smarter and more cohesive community by engaging with your residents, soliciting their involvement, and simply being in touch.
Modern Cities Demand Modern Communication
All too often, municipalities and other public organizations rely on outdated means of outreach. And as a result, they’re perceived as being ineffective communicators, and out of touch with their comparatively tech-savvy residents. Traditional mail is expensive, environmentally taxing, and burdensome; moreover, recipients often put it straight in the trash. Email is far better than regular mail, but people are nearly drowning in it. Advances in spam filtering technology can sometimes overreach, with the result that many legitimate messages are never seen. It’s time to build a smarter community.
Time to Build a Smarter Community
Municipalities’ uses for SMS messaging are seemingly endless. Use text messaging to send alerts and notifications, to provide status updates on permits and planning applications, to inform residents of road closures, warn of severe weather, and send reminders of upcoming tax bills. Or embrace the immediacy of text messaging to provide public transportation updates -- San Francisco’s BART system, for example, uses SMS to alert travelers of train arrivals.
Looking to gather volunteers for an upcoming event? Solicit residents’ help via SMS. Want to engage the community’s youth? Text messaging is their go-to means of communication, and they’re unlikely to respond to anything else!
Use text messaging to schedule appointments and then follow up with timely reminders, thus reducing both call volume and no-shows. Divide your database of SMS contacts by area or demographic for more targeted (and thus personalized) outreach. Need to conduct polling or voting? SMS can facilitate those activities too -- and with a dramatically higher response rate than other means!
And text messaging isn’t just one-way -- you can use it to receive messages as well. Accept appointment inquiries, requests for service, reports of crime or suspicious behavior, missed trash collection, and much more. Give your residents a texting “hotline” or series of numbers based on their needs. Or route incoming messages via keywords and sub-keywords.
How Proximity Marketing Technology Can Work For You
Here’s how proximity marketing works: You get a tiny wireless piece of hardware that can fit in the palm of your hand called a GO. You can put this GO anywhere in any allowable location or just keep it in your pocket.
Using our web-based platform called GO SERVICES (which is what you pay for), you decide the promotional message and link you want to program your GO with. The GO from broadcasts your message and link and can be viewed as a notification by nearby smartphones and devices with Bluetooth and Location enabled.
There is even an add-on to GO SERVICES called GO PLUS that you can use to share an ad that includes an image, some details about your potential offer, your phone number, and website or video link. This ad can even be saved and shared to other people’s mobile phones and directly to your Facebook account.
You would think this marketing technology would be expensive, but you can have it for only a few dollars a day. So, just because you have a small marketing budget doesn’t mean that you must settle for small marketing thinking.
With this simple and cost-effective advertising and promotion solution, you will be impressed by how many new exposures you will have every time you leave your home. The more exposures you have, the more new contacts you will be able to collect in a very short period of time – on a very limited marketing budget. And most importantly, proximity marketing works! Now that makes perfect business sense.