The number of Insurance Brokers is climbing: Are you using video to stand out from the crowd?
In 2017, there were approximately 1.2 million Insurance Agents, Insurance Brokers and Insurance Services employees in the United States, and those numbers continue to grow. Insurance Brokers are currently marketing and advertising their businesses in numerous ways. Are you using video marketing to stand out from the crowd?
“97% of marketers say video has helped increase user understanding of their product or service.” (1)
Did you know…
Only 52% of Insurance Brokers use video for customer testimonials (2)
Only 48% of Insurance Brokers use video to explain types and levels of coverage (2)
Casting a wider and more creative net to reach potential and existing clients can help generate business. Your policyholders want a trusted resource who is an expert in the field of insurance; how insurance works; and how it will benefit them. How do your potential policyholders get to know you? Do you use videos to make a more personal connection? People work with people they know, like, and trust. When you create a video and share it to many social media platforms, you increase your personal connection to the marketplace.(3) According to Hootsuite: 72% of businesses who use video say it has increased website conversion rates and 74% of all internet traffic in 2017 is projected to come from video.(4)
Effective Ways to use video:
Share community involvement and charitable cause 3
Entertainment and Viral Videos 3
Introduce your agency, as well as new agents
Explain products and services
Provide an agency mission statement
Produce an FAQ series
Welcome new clients onboard
Run promotional offers
Acknowledge special occasions happy birthday, graduation, anniversary
Another great way to use your video to stand out from the crowd of Insurance Brokers: have you heard of Proximity Marketing? Proximity Marketing is a growing hot trend. It is scalable, affordable, flexible, and accessible from smartphones and devices. Through the use of proximity technology, you can now reach your target audience and broadcast promotions, video, messages or incentives that can be conveniently viewed on smart devices.
Having a GO is like carrying a digital billboard with you! You can locate a few GOs where your potential clients frequent, as well as, keep a GO on location, at your business. The GOs are very easy to place on the back of sandwich boards, benches, billboards, shop windows or anywhere you see a lot of foot traffic and people looking at their smart devices.
Here’s how it works…
You have a small wireless device that can fit in the palm of your hand, called a GO, that you can either carry with you or leave at your location. Using a web-based platform called GO SERVICES, you create the 40 character message and clickable link you want to program onto your GO. The GO broadcasts your message and link and can be viewed as a notification by nearby smartphones & devices.
There is an add-on to GO SERVICES called GO PLUS that you can use to share an ad that can include:
– video (see the list of ideas above)
– image- special offer or event
– phone number
– website or video link
This ad can also be saved to people’s Android or iPhone wallet and shared to other mobile phones or to Facebook.
How cool is that!?
As you can see from the chart: reports are available to show you how your GOs are working. You would think this technology would be expensive, but you can have it for less than a few pennies per exposure! Overcoming the marketing and technology hurdles has been the largest barrier to further business growth.
The solution for Insurance Brokers: Proximity Marketing. Get your message or notification to smartphones and devices in your proximity.