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SMS and Proximity Marketing Can Help Combat Marketing Challenges

Spas have been experiencing a hit to their bottom dollar because of a decrease in revenues as a result of declining attendance numbers and increasing operational expenses.

Read on to see how SMS and Proximity Marketing can help your community theater combat these challenges.

Who uses text marketing? More businesses than you think. Text marketing combines the intimacy and immediacy of SMS messaging with the most effective means of communicating to a large group of people simultaneously. Many large corporations - Amazon, Walmart, MACY's, etc. - have recognized the potential of SMS messaging and have integrated text messaging for business use into their mobile marketing strategies.

However, text message for business use is not just for large, multinational corporations. Every business that uses text marketing - no matter what its size - can benefit. Why? Because SMS messaging is an inexpensive way to increase sales in a crowded marketing environment. It can also help to develop brand loyalty and ensure your customers return time and time again.

With SMS messaging you can:

  • Build your customer list effortlessly so you can connect with customers when you want.
  • Automatically send personalized texts and reminders.
  • Reward customers to increase repeat visits and drive incentives to keep your business top-of-mind.
  • Communicate with customers via text message — there's no spam box and 98% of messages are read.
  • Generate more reviews with higher ratings.

Tanning Salon Text Messaging Campaign Generates $196,000 In First 30 Days

Are you looking for a good text message marketing case study? If so, you’re in luck because recently Seattle Sun Tan launched their salon text messaging campaign, and in just the first 30 days generated almost $200,000 in new revenue. The best part about this story is that Seattle Sun Tan didn’t have an existing database of customers’ mobile phone numbers, which means they grew their subscriber database from zero to 4,774 in only a month.

Tanning Salon Text Messaging Case Study

How did Seattle Sun Tan generate nearly $200,000 in revenues and 4,774 new mobile subscribers in the first 30 days of their campaign? It’s actually pretty simple, and can be replicated by any business to help grow revenues and mobile subscribers quickly. Instead of just advertising for people to join their new Mobile VIP Club by texting “TANS” to 33733, Seattle Sun Tan created an attractive offer to reward new Mobile VIP Club subscribers, which was $20 off their next purchase. Who wouldn’t join their Mobile VIP Club with this kind of offer?

Tanning Salon Text Message

Was Seattle Sun Tan concerned about people opting into the Mobile VIP Club just for the initial offer, then opting out? Yes, and what business wouldn’t be if they’re offering an initial offer as attractive as $20 off a next purchase. To calm their fears, we explained that on average the amount of people that opt-in to a mobile club with a strong initial incentive like Seattle Sun Tan was offering, then opted-out within 24 hours was between 1.3 – 6.1%. That means for every 100 people that opted-in to join their Mobile VIP Club, they could expect to retain between 94-99 new subscribers, or 98 if they took the average opt-out rate which sits at 2.3%.

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FLOAT TANKS AND PROXIMITY MARKETING: A PERFECT MATCH!

More and more owners of massage therapy salons are incorporating float tanks into their product offering, and why not? They are awesome! This market is growing at an astonishing rate! Not even remotely known by the general public, it has the potential to become extremely profitable. If only more people could learn about this really cool experience…

What Is Floating?

Still Life Massage & Float in Bellingham, WA
‘Floating’ has been around since 1954 when John C. Lilly started experimenting with the mind’s response to ‘sensory deprivation.’ There was a lot of debate on what would happen when a person’s brain was deprived of all stimulus. There is a great article here, where you will see that test results for floating were astonishing. Over the years, this has led to the current float tanks used in salons across the world today.

What Is A Floating Tank?

Wikipedia describes float tanks or ‘deprivation tanks’ as they are also known, this way: “An isolation tank is a lightless, soundproof tank inside which subjects float in salt water at skin temperature. They were first used by John C. Lilly in 1954 to test the effects of sensory deprivation. Such tanks are now also used for meditation and relaxation and in alternative medicine. The isolation tank was originally called the sensory deprivation tank.”

What do Float Tanks do for the Body?

Float tanks have come a very long way over the years. They now have colored lighting as well as music, both optional, depending on your preferences. Most float tanks allow you to control the lighting. The music is preset according to what you ask to be played. Every float tank also has a ‘help’ button that you can push if needed. Salons have private rooms with showers, towels, and of course, your float tank. Even with the formation in 1973 of the Float Tank Association and a standard being set for safety and hygiene, it has taken decades for the word to start getting out and bring this form of relaxation to the forefront.
People are just starting to seek out ‘floating’ on a consistent basis. People who are regular floaters love it! There is a lot of mounting evidence that regular floating has a myriad of health benefits including lowering blood pressure, helping with psoriasis, stress and pain management, fibromyalgia, improve general and mental well-being… and that’s just the beginning!

How to ‘Get the Word Out’ Using Proximity Marketing

Even as the word gets out, it’s astonishing how few people actually have heard about floating, much less given it a try. If you have never experienced floating, you need to. You will be hooked! If you own a salon and already incorporate float tanks, or if you are thinking about doing so, incorporating proximity marketing is an exciting and inexpensive way to market your salon and grow this yet untapped market!
Proximity marketing is the hottest trend that is affordable, flexible and accessible from all smartphones and devices. Through the use of proximity technology, you can now reach your target audience using GO SERVICES and the GO for promotions, messages, coupons or incentives.

Here’s How Proximity Technology Works

Textiso gives you a tiny wireless piece of hardware that can fit in the palm of your hand called a GO. It’s like a digital billboard you can carry with you. You can locate a few GOs where a lot of your potential customers pass by and keep a GO in your business. The GOs are weather resistant and are very easy to use with double back sticky tape to put on the back of sandwich boards, benches, billboards, shop windows or anywhere you see a lot of foot traffic.
Using GO SERVICES' web-based platform, you decide the promotional message and link you want to program on your GO. The GO broadcasts your message and link and can be viewed as a notification by nearby smartphones & devices. Why is this a good way to market? Because everyone carries their phone with them everywhere as well as using it for all forms of news and information. Seeing the notification on your phone is a lot like viewing your social media notifications.

GO SERVICES and Float Tank Salons – A Perfect Match!

GO SERVICES platform will even track the number of exposures you get every day so you can easily confirm that proximity marketing is working for you and your salon.  The GO automatically promotes your business and attracts new customers at a fraction of the cost of traditional advertising.
Having the GO working for your business 24/7 gives you more time to do what’s most important – making sure your clients enjoy their float experience over and over again at your Float Salon!

Ready to find out more?

Drop us a line today for a free quote!

Ready to find out more?

Drop us a line today for a free quote!

Ready to find out more?

Drop us a line today for a free quote!