Text Marketing for Fitness and Gyms
Don't take your gym members for granted. Fire out your unique text marketing offers, and keep your clientele from going down the street to your competition.
Being a membership-based business doesn't mean you shouldn't be communicating with, and marketing to your customers. A gym can use text marketing to promote seasonal offers, encourage one on one training, run text to win contests, and more. If you don't make an effort to give your members a top of the line, personalized experience, they could easily go down the street to your competition.
How Text Marketing Works
The Auto Reply
After opting in to your members-only list, opt-ins will receive an automated text message back confirming their subscription. This message is called an auto-reply and contains the required legal and compliance messaging to make sure you are TCPA compliant.
Let's say your fitness center adds 100 new opt-ins in the first week of promoting your list. You want to make sure these members are regularly rewarded for their engagement. At the bare minimum, fire out an offer twice a month. Once a week is optimal. This will keep members engaged and involved.
How Will SMS Grow Your Fitness Center?
People love deals.
Members want to be rewarded for their loyalty.
Everyone reads their text messages.
Increased foot traffic
Increased offer redemption
Boosts in brand awareness
Heightened customer engagement
Why Choose SMS?
Everyone can receive text messages.
Over 90% of all texts are read within the first five minutes of delivery.
The average American looks at their cell phone 150+ times a day.
70% of Americans want to receive mobile offers from their favorite businesses.
It's affordable. At just pennies per text, it's cost effective.
How to Get Started
Post a text to join photo on Facebook.
Send out an email with opt-in instructions.
Put up in store flyers.
Insert a sign-up widget on your website.
Ask members to sign up face to face.
Send Out Exclusive Offers
Sample Text Marketing Campaigns for Gyms
Exclusive Membership Deals
- It's time to hop on the summer body bandwagon! From now until Friday add unlimited tanning to your membership for only $30!
Bring a Friend Promo
- Don't just settle for average. Use text marketing to encourage gym members to bring their friends. Then reward them with an exclusive offer when they do.
- It's Bring a Friend Friday! Refer a new member, and get them 25% off their first month. For you... receive $10 off your next bill!
SMS and Proximity Marketing the one-two punch of digital marketing. Learn how to unlock the hidden secrets to power up your business!
Do you own a gym, health and fitness center, boxing club, yoga or CrossFit® Studio? Are you a personal trainer? Are you a fitness expert that provides in-home wellness training? Are you a sports trainer? With the digital age, more and more people are using wireless devices and smartphones. Your advertising and marketing for your business needs to be more innovative to reach the masses to garner new customers. Here are some tried and true ways you can use to promote your fitness business and a new exciting way gym owners and fitness entrepreneurs are using to connect to potential clients and customers directly to their smartphones and devices.
Word of Mouth
Third Party Advertisers
Here’s how it works:
Ready to find out more?
Drop us a line today for a free quote!