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Text Marketing for Fitness and Gyms

Don't take your gym members for granted. Fire out your unique text marketing offers, and keep your clientele from going down the street to your competition.

Being a membership-based business doesn't mean you shouldn't be communicating with, and marketing to your customers. A gym can use text marketing to promote seasonal offers, encourage one on one training, run text to win contests, and more. If you don't make an effort to give your members a top of the line, personalized experience, they could easily go down the street to your competition.

How Text Marketing Works

The Keyword

Your keyword is what separates your text marketing list from another fitness center, studio, or business. You reserve a one-word identifier that represents your facility and then members text this word to 55965 to join your list.
For example, let's say you're the director of marketing at LA Fitness. You're responsible for delegating marketing strategy to all corporate locations. You might reserve the keyword LAFIT. Members can then text this word to 55965, and be added to your list

The Auto Reply

After opting in to your members-only list, opt-ins will receive an automated text message back confirming their subscription. This message is called an auto-reply and contains the required legal and compliance messaging to make sure you are TCPA compliant.

The Offer

Let's say your fitness center adds 100 new opt-ins in the first week of promoting your list. You want to make sure these members are regularly rewarded for their engagement. At the bare minimum, fire out an offer twice a month. Once a week is optimal. This will keep members engaged and involved.

How Will SMS Grow Your Fitness Center?

Let's start off with these three common truths.
  • People love deals.
  • Members want to be rewarded for their loyalty.
  • Everyone reads their text messages.
Text marketing Works. Fitness centers who follow our guidelines observe the following.
  • Increased foot traffic
  • Increased offer redemption
  • Boosts in brand awareness
  • Heightened customer engagement
What do these benefits have in common? Every single one increases revenue.

Why Choose SMS?

  • Everyone can receive text messages.
  • Over 90% of all texts are read within the first five minutes of delivery.
  • The average American looks at their cell phone 150+ times a day.
  • 70% of Americans want to receive mobile offers from their favorite businesses.
  • It's affordable. At just pennies per text, it's cost effective.

How to Get Started

If you promote a valuable opt-in incentive, your list will grow. Now, if your incentive is irresistible, but you don't promote your list, you won't see any engagement. Here are a few list growth techniques.
  • Post a text to join photo on Facebook.
  • Send out an email with opt-in instructions.
  • Put up in store flyers.
  • Insert a sign-up widget on your website.
  • Ask members to sign up face to face.

Send Out Exclusive Offers

Sit down with your employees, and come up with a dozen or so high-value campaigns. Then, schedule out your text marketing promos a month or two in advance. This helps you stay on top of your SMS promotions.
Remember, if your messages offer little to no exclusive value, members will opt out. This defeats the whole point of SMS marketing.

Sample Text Marketing Campaigns for Gyms

Exclusive Membership Deals

Don't take your paying members for granted. Fire out monthly deals that increase brand loyalty, and make your clientele feel rewarded for their engagement.
  • It's time to hop on the summer body bandwagon! From now until Friday add unlimited tanning to your membership for only $30!

Bring a Friend Promo

  • Don't just settle for average. Use text marketing to encourage gym members to bring their friends. Then reward them with an exclusive offer when they do.
  • It's Bring a Friend Friday! Refer a new member, and get them 25% off their first month. For you... receive $10 off your next bill!

Birthday Rewards

Want to regularly reward members, but don't have the time to compose weekly campaigns? Rely on our automated birthday text rewards feature.

SMS and Proximity Marketing the one-two punch of digital marketing. Learn how to unlock the hidden secrets to power up your business!

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Fitness on the GO to Get Your Business in Shape

Do you own a gym, health and fitness center, boxing club, yoga or CrossFit® Studio? Are you a personal trainer? Are you a fitness expert that provides in-home wellness training? Are you a sports trainer? With the digital age, more and more people are using wireless devices and smartphones.  Your advertising and marketing for your business needs to be more innovative to reach the masses to garner new customers. Here are some tried and true ways you can use to promote your fitness business and a new exciting way gym owners and fitness entrepreneurs are using to connect to potential clients and customers directly to their smartphones and devices.

According to the AFS (Association of Fitness Studios): “The most frequently used marketing strategies, as well as the most productive marketing strategies for studio owners, are those that come with a low cost of entry. In a highly competitive marketplace, such as the fitness studio space, having a value proposition that is unique can be the difference between thriving and struggling.”

Word of Mouth

It has always been said that the best form of advertising is word of mouth. Ways to get excitement amongst members can be through contests or highlighting achieved results to be shared with family and friends. When people feel good about themselves, they naturally talk to others about their experience and make recommendations. Incentives can also be given for referrals to offset member costs or to offer a group discount for multiple joiners. Unfortunately, all members are not created equal and other forms of advertising are often needed.

Third Party Advertisers

Fitness businesses can be promoted through Groupon where a deal is offered (50% – 90% off) and funds collected on their behalf. However, 50% of what is collected is provided to the business and the other half pocketed by Groupon, who gets their funds off the top. Out of all the interested parties (Groupon, customers, business) the business is taking the highest risk by offering a discount to only receive half of what is paid back! There are varying statistics on how many customers return for additional business or use Groupon as a one-shot deal. Overall, Groupon is one of many ways to generate new customers through a reliable source with a good reputation, but it comes at a cost. Other providers are AngiesList.com where consumers pay to rate businesses, and Thumbtack.comwhere businesses pay credits to bid on referred work.

Social Advertising

While there has been a recent decline in print advertising, many are now using social media (i.e., FacebookInstagramTwitter, newsletters, email notifications) to let current and prior members know what is going on. Tagging is also utilized on Facebook to notify friends, business pages, celebrities, etc. to peak curiosity and gain exposure. You can use the @ for tagging and hashtags # for creating your own message that is unique to you.

Offer Promotions

Tie your special to a community event (for example, donate a percentage of membership towards community giving) and include the members in the event.  Target holidays with incentives your members can work towards.

Proximity Marketing

Market your business with the hottest trend that is affordable, flexible and accessible from all smartphones and devices. Through the use of Nearby technology, you can now reach your target audience using the GO for promotions, messages, coupons or incentives.

Here’s how it works:

Textiso gives you a tiny wireless piece of hardware that can fit in the palm of your hand called a GO.  It’s like a digital billboard you can carry with you, locate a few GOs where a lot of your potential customers go by, and keep a GO in your business.
Using their GO SERVICES web-based platform, you decide the promotional message and link you want to program on your GO.  The GO broadcasts your message and link and can be viewed as a notification by nearby smartphones & devices.
The GO SERVICES platform will even track the amount of exposures you get every day so you can easily confirm that proximity marketing is working for you and your fitness business. The GO from automatically promotes your business and attracts new customers at a fraction of the cost of traditional advertising. Having the GO working for your business 24/7 gives you more time to do what’s most important – spending time with your clients to help them stay fit and healthy!

Learn More about Proximity Marketing

Ready to find out more?

Drop us a line today for a free quote!