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Car Wash Owners Clean Up with SMS and Proximity Marketing

As a car wash business owner are you aware that the car wash industry does over $5.8 Billion a year as a whole, and that it grew over 69% over the past 15 years? According to the United States Census Bureau, there are over 100,000 car wash facilities in the United States. Divide that up by $5.8 BILLION! Is your car wash getting its share of those profits?

Car Washes Are In Demand

Let’s take a look at the demand by consumers for easy in and out car care:
According to an article written by Brandon Gaille
  • An estimated 8 million vehicles a day are washed at car washes
  • Approximately 65% of car wash stations also dispense gasoline
  • 90% of car washes are owned by a small business owner
  • An estimated 38 gallons of water is used for each car that is washed
  • The car wash industry annual revenue including gas purchases equals $48 billion
  • $15 is the average price of a car wash

3 Factors to Growing Your Car Wash Business

First: Decide what services you will offer and do research on the kind of car wash equipment you want

YES, there is more than one TYPE of car wash!
There are many dealers, with lots of different types of equipment. Although this blog will not go into details on each, you should research each dealer and decide what type of equipment is best for your business.
  • In-bay automatic car wash
  • Self-Serve car wash
  • Tunnel car wash

Second: After choosing the type of facility you will invest in, then choose the dealer and type of equipment you will install

Choosing a dealer that will work with you is very important! The better relationship you have with your dealer the harder the dealer works with you and for you.

Third: Know how to market your business to bring a steady flow of new and repeat customers

Creating a loyal customer base is one of the most important things you will do. One of the biggest questions that small business owners have is “How can I effectively market on a tight budget?”, Signage, ease of access and location are all important. Marketing a business can be overwhelming.
There is a new way to enhance your current marketing efforts and to actually stay within your budget! In fact, some of the biggest retailers in the world, companies you have heard of and, probably shopped, have used this for about 8 years and reported massive success! What is it? It’s called PROXIMITY MARKETING!
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What Is PROXIMITY MARKETING?

Here is how proximity marketing is explained by Wikipedia
Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so. Distribution may be via a traditional localized broadcast, or more commonly is specifically targeted to devices known to be in a particular area.
The location of a device may be determined by:
  • A cellular phone being in a particular cell
  • A Bluetooth or WiFi device being within range of a transmitter
  • An Internet enabled device with GPS enabling it to request localized content from Internet servers
  • A NFC enabled phone can read a RFID chip on a product or media and launch localized content from internet servers
Communications may be further targeted to specific groups within a given location, for example content in tourist hot spots may only be distributed to devices registered outside the local area. Communications may be both time and place specific, e.g. content at a conference venue may depend on the event in progress. Uses of proximity marketing include distribution of media at concerts, information (weblinks on local facilities), gaming and social applications, and advertising.

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