Connect. Use your own Customer Database to Build Relationships. Increase Dispensary Sales.
Effective marketing and advertising are imperative to the success and growth of any business, especially new businesses. But with the current status of cannabis still in flux, many marijuana startups are finding it difficult to navigate the tangle of advertising restrictions that state legislators have placed on new business owners. It’s even harder to build national awareness across the varying limitations of state and federal laws. What can you do for your marijuana business to reach and build the audience of cannabis consumers your brand is hoping to attract?
Although the industry is severely limited in the type of marketing and advertising it can utilize, there are still various tactics cannabis businesses can implement to legally increase awareness of their brand.
Digital marketing encompasses all web-based or electronic communication from your brand to your audience. Examples of digital marketing include websites and blogs, search engine optimization and advertising, and email marketing.
For businesses both big and small, digital marketing is becoming increasingly appealing for a myriad of reasons. Not only are more people going online than ever before, making digital marketing efforts to reach these folks a no-brainer, you can better measure the success (or failure) of your digital marketing strategies using key performance metrics like impressions, clicks, and conversion rates. This type of information gives you crucial data to determine whether your marketing efforts are paying off or need to be rethought
What Can Your Dispensary Do With SMS and Proximity Marketing?
Notify Clients of New Arrivals or Restocked Products
As soon as a highly sought after strain or edible is back in stock, let your clients know by sending them a text message. Use SMS messaging to launch a mobile cannabis marketing campaign instantaneously.
Promote Sales & Drive Business
If you are planning an upcoming sale, promote it! Schedule your messages ahead of time so you're free on the day of the event. When business is slow, offer a one day special to drive business into your dispensary.
Target Clients Based on Collected Data
Use text-to-join keywords and groups to market specific products to the right people. That way you're not sending a campaign about edibles to a customer only interested in flowers or a campaign about concentrates to your clients who only like edibles.
Build Your Subscriber List
Having a good subscriber list is worth its weight in gold. SendHub makes building your lists easy with text-to-join keywords. Create catchy keywords and sit back and watch the subscribers add themselves to your lists.
Get to Know Your Clients
Use text messaging to get to know your clients and to keep them informed on the current specials and product updates. You can also use SMS to send out surveys to find out what your customers like and don’t like.
Enhance your SMS Marketing. Unlock the power of Proximity Marketing with our new Go Services Technology.